The Ownership Layer
What a business owns matters. What it can prove matters more.
What the framework examines
The Ownership Layer is a way of examining the assets, agreements, contributors, records, and commercial rights beneath a company's visible brand.
It asks whether the business has the evidence and control needed to use those assets confidently, and whether that ownership can support the company's next opportunity.
The Five Questions
The questions the framework asks.
- What does the business believe it owns?
- What evidence supports that ownership?
- What rights are limited by contracts, contributors, vendors, platforms, or AI-tool terms?
- Can the rights be transferred, licensed, enforced, or used across markets?
- Where could stronger ownership discipline inform the business's commercial strategy?
Working with Aurelia
The Ownership Layer is a strategic framework developed by Aurelia Mitchell Durant and applied through private, engagement-based advisory work.
Public information on this site is educational and does not constitute legal advice or create an attorney-client relationship.